Creative agency from Yogyakarta, Indonesia
IP Development
that feels human.
Original IP development for brands and creators, covering concept, format, character, storytelling, content systems, community, and growth planning.
What is IP Development at Canting?
Canting Creative develops original intellectual properties that can grow beyond one campaign. We shape the concept, format, identity, storytelling rules, content rhythm, and community around it.
It is a good fit for brands, founders, and creators who want to build a recognisable property with room to become a series, community, product, or experience.
What we can handle
From the first decision
to the final delivery.
- 01IP concept and positioning
- 02Format, character, and world development
- 03Visual and verbal identity
- 04Content and distribution system
- 05Community and commercial growth roadmap
What this should create
Work that is useful
after launch day.
- An ownable idea with clear creative rules
- A repeatable format instead of a one-off post
- A foundation for community and future extensions
Common questions
A clearer place
to start.
What is included in IP Development?
The scope is shaped around the brief. A typical engagement can include ip concept and positioning, format, character, and world development, visual and verbal identity, plus the coordination and review needed to make them work together.
Can Canting work with teams outside Yogyakarta?
Yes. Canting Creative is based in Yogyakarta and works with brands across Indonesia and internationally. Production and on-ground requirements are scoped around the location of each project.